WWF Natural Change Project

World Wildlife Fund Natural Change Project “People do not resist change; they resist having change imposed on them.”

Inspired by this line from Fritjof Capra, and mindful that thirty years of campaigning have not yielded adequate results, the World Wildlife Fund is exploring new approaches to its work. The WWF Natural Change Project explores how experiences of the natural world can inspire people to live more sustainably. Participants experience personal transformation through nature-based workshops which are inspired by the work of eco-philosopher Joanna Macy.



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