Measuring the Benefits of Design

The Design Council has performed a business survey to understand how the business community determines the return on investment provided by design.

The research has uncovered numerous thought provoking items of information such as the fact that the majority of companies surveyed (69 per cent) did not measure their return on design investment, and the fact that the companies which did then managed to recover their investment within one year. The complete summary is available at:

http://www.designcouncil.org.uk/about-design/Measuring-design/?WT.dcsvid=NDA5…

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