Crisp Packets and User Behaviour

Observing_the_consumer_-_crisp

A short video clip from the insightful Eastman Innovation video series. Peter Booth, Director of Tin Horse, provides a lovely anecdote of the modern crisp packet, and some obvious truths about user centred design.

Other clips in the series from the likes of Richard Seymour are also insightful and well worth the watch.

http://www.innovationlab.eastman.com/InnovationLab/Insights/Example/Peter_Boo…

Advertisements
This entry was posted in Uncategorized by Human Centred Design Institute. Bookmark the permalink.

About Human Centred Design Institute

Human Centred Design is an approach that integrates multidisciplinary expertise towards enhancing human well-being and empowering people. It leads to systems, machines, products, services and processes which are physically, perceptually, cognitively and emotionally intuitive to use. The Human Centred Design Institute (HCDI) brings together researchers and business professionals with expertise in areas such as branding, computer science, engineering, ergonomics, management, philosophy and psychology who wish to develop new knowledge and skills in the field of Human Centred Design. For more information about our efforts to promote Human Centred Design please visit: http://hcdi.brunel.ac.uk/

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s