Behavioural Economics & Lessons From Advertising

Tedtalk

A hilarious and fascinating TED talk from advertising guru Rory Sutherland offers simple yet creative solutions that influence our behaviour. A worth while set of annecdotes that easily translate into the world of human centred design and how we approach the idea of product user experience.

URL: http://www.ted.com/talks/rory_sutherland_sweat_the_small_stuff.html

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About Human Centred Design Institute

Human Centred Design is an approach that integrates multidisciplinary expertise towards enhancing human well-being and empowering people. It leads to systems, machines, products, services and processes which are physically, perceptually, cognitively and emotionally intuitive to use. The Human Centred Design Institute (HCDI) brings together researchers and business professionals with expertise in areas such as branding, computer science, engineering, ergonomics, management, philosophy and psychology who wish to develop new knowledge and skills in the field of Human Centred Design. For more information about our efforts to promote Human Centred Design please visit: http://hcdi.brunel.ac.uk/

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