An interesting new book by Erik Roscam Abbing called Brand-Driven Innovation is being launched on October 22nd.
The book covers a number of interesting topics including “the brand as relationship”, “how branding and innovation are connected”, “skills for human centred branding”, “multi-disciplinary design management” and “embedding design strategy within an organisation”. http://www.designatwork.be/exclusive-preview-excerpt-brand-driven-innovation/
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