Game-Based Marketing: inspire customer loyalty through rewards, challenges and contests


Gamification is revolutionising the business world. Written by videogame innovator and entrepreneur Gabe Zichermann and writer Joselin Linder, Game–Based Marketing explores “Funware,” a new model for incorporating and leveraging games and game mechanics to reach customers. Behaviourally based, Funware leads to deep insights regarding the human impulses and habits which drive our socially networked marketplace. The book contains numerous case studies of leading brands such as NBC, Starbucks, United Airlines and the U.S. Army.…


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