Design for All Helps BT to Number One Phone in UK


When BT set out to relaunch its successful range of Freestyle handsets they wanted to continue to create a phone that would appeal to a large market and be usable by those with physical impairments. This approach has enabled the new Freestyle 700 range to become one of the best selling products in the market.

BT hired UK design consultancy TheAlloy to design the new FreeStyle 700 range of DECT telephones and answering machines. The range is primarily aimed at elderly users and those with physical impairments, but by applying inclusive design principles it appeals to all.


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