Human Centred Design Engages Stakeholders and Achieves Better Business Outcomes

International standards such as ISO 13407 describe the key elements of the Human Centred Design (HCD) paradigm, providing simple suggestions for how, and when, to engage key stakeholders in order to achieve better products, systems and services.

The results of a case study involving the retail stores of a major mobile phone service provider suggest that the inclusion of the company’s sales and marketing teams in an early stage evaluation of a prototype design lead to important insights which might not otherwise have come to light. Further, the human centred design framework was found to be a useful basis on which to organise the successive iterations of product development and evaluation.

Steve Love, Paul Hunter, Michael Anaman. Accommodating Real User and Organisational Requirements in the Human Centered Design Process: A Case Study from the Mobile Phone Industry. In Proceedings of HCI (10)’2009. pp.758~764


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