NONOBJECT: An Alternative to Human Centred Design ?


NONOBJECT proposes a new approach to design. In contrast to “human centred design” which responds to prevailing needs and desires, or to the “object centred” approach which is driven by the demands of form and function, NONOBJECT takes as its starting point the largely unexplored space in between.

Explorations of material, imagination, and rules are performed to investigate the possible transformation and enhancement of everyday experience. Product design fictions are developed which act as triggers for new ideas, and thus for new visual conversations.


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