Taxonomy of Experience (TOE) is Applied to the Mobile Phone Touch Screen


User experience is one of the key elements of mobile phone design, and in recent years has received much attention in the HCI community. While many researchers transform user experience into quantitative data, Coxon’s Taxonomy of Experience (ToE), and its analytic approach of SEEing, uncover an understanding of the experience through qualitative analysis. The nine steps of the SEEing process clarify the experience by transforming and synthesising the user’s verbal commentary and ends into super-ordinary metaphors.

New research describes the application of the ToE-SEEing methodology to a touch screen mobile phone. ToE was applied to capture the experience of trialling an unfamiliar touch screen mobile phone. The research results suggest the benefits of ToE in the mobile telephony application, and highlight the importance of understanding user experience before touch screen design begins.


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