Brand Bible: the complete guide to building, designing, and sustaining brands


Brand Bible examines all aspects of branding from its early beginnings in the Elizabethan era to its modern apotheosis. The book features interviews with leading designers and brand strategists including Michael Bierut (Pentagram), Matteo Bologna (Mucca Design), Christine Mau (Kimberly-Clark), and Steff Geissbuhler (C&G Partners). Corporate case studies include Apple, Coca-Cola, Disney, Google, Lacoste, Martha Stewart, MTV, Oprah, Playboy, Procter&Gamble and Starbucks.


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