Brand Bible: the complete guide to building, designing, and sustaining brands

Brand_bible

Brand Bible examines all aspects of branding from its early beginnings in the Elizabethan era to its modern apotheosis. The book features interviews with leading designers and brand strategists including Michael Bierut (Pentagram), Matteo Bologna (Mucca Design), Christine Mau (Kimberly-Clark), and Steff Geissbuhler (C&G Partners). Corporate case studies include Apple, Coca-Cola, Disney, Google, Lacoste, Martha Stewart, MTV, Oprah, Playboy, Procter&Gamble and Starbucks.

 

http://www.amazon.com/gp/product/159253726X/?tag=dexigner-20

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s