Human Centred or Non-Human Centred Designs ?

Mannequin

Bloomberg News reports that Benetton is one of the first high street names to deploy the $5,000 data gathering mannequins from Italy’s Almax.

The mannequins are called EyeSee and have a camera installed in an eye which performs facial recognition of the passers by. The technology logs the gender, age and race of the passers-by. The device provides eye-level views of customers as they interact with the clothes which are being worn by the mannequin, permitting the gathering of revealing statistics about the customers themselves and about their behaviour. EyeSee permitted one unnamed retailer to note that children made up more than half of its afternoon traffic, and the retailer was able to act by introducing a children’s clothing line. In another example a retailer noted that one-third of its patrons after 4 PM were Asian, thus it hired Chinese-speaking staff.

Are such technologies being deployed to help people or to spy on people ?

Human Centred on Non-Human Centred ?

http://www.bloomberg.com/news/2012-11-19/bionic-mannequins-spy-on-shoppers-to-boost-luxury-sales.html

http://www.almax-italy.it/it-IT/ProgettiSpeciali/EyeSeeMannequin.aspx

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s