Design for Emotion


“Design for Emotion” introduces the why, what, when, where and how of designing for emotion. The conscious and unconscious origins of emotions are explained, while real-world examples are used to illustrate how designs can shape the emotions of the people who use them. The numerous real-world examples which are described in the book illustrate how emotion and personality are communicated through design. Trevor van Gorp has achieved a thorough, readable and highly relevant overview of key issues which all designers should be aware of.…


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