Danish Design Ladder

Danish_design_ladder

The Design Ladder was developed by the Danish Design Centre (DDC) in 2003 as a tool to describe the level of design activity in Danish businesses. The Design Ladder was developed as part of a survey activity which examined the design investment of 1,000 companies, chosen from four groups of businesses (10 to 19; 20 to 49; 50 to 99; and 100-plus employees). The surveyed companies were categorised into one of the four stages of design maturity depending on their approach to design investment. The survey was repeated again in 2007 and revealed that, between 2003 and 2007, the distribution of Danish companies at stage three of design maturity rose from 35% to 45% and the number of companies at stage four rose from 15% to 20%.

http://www.seeplatform.eu/casestudies/Design%20Ladder

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