Drivers Distracted by Technology

A study carried out by insurer Zurich found that 80 per cent of 2,000 drivers feel more at risk on Britain’s roads today, compared with 10 years ago. The research also found that a rise in the number of cyclists on Britain’s roads is contributing to drivers feeling at risk, with almost a third blaming them as the number one distraction "outside of their control". Motorists also said that they feel most at risk when navigating unknown roads (76 per cent), with many regularly distracted by complex signs (61 per cent), speed cameras (55 per cent) and roundabouts (39 per cent).

Top 10 road risks today versus 10 years ago:

1. More people using mobile phones (68%)
2. More cars on road (67%)
3. More reckless drivers (61%)
4. More urgency to get to destination (44%)
5. More people using sat navs (39%)
6. The number of vans/lorries on the road (30%)
7. More speed cameras (29%)
8. More cyclists (29%)
9. More signs on the road (27%)
10. More motorcyclists on the road (16%)

Neil Greig, the director of policy at the Institute of Advanced Motorists (IAM), said: “Driving on UK roads has never been so distracting; gadget overload and the rise of complex road systems has meant that concentration is less and roads are trickier to read. With an increase in cyclists, there is another major risk factor in play too.”