Metaphors We Live By

A few days ago my colleague Alessio Malizia discussed James Geary’s excellent book "I Is an Other: The Secret Life of Metaphor and How It Shapes the Way We See the World". Another must-read book which every human centred designer should be familiar with is "Metaphors We Live By" by George Lakoff and Mark Johnson. Its an oldie, but a goodie…

http://www.amazon.co.uk/Metaphors-We-Live-George-Lakoff-ebook/dp/B009KA3Y6I/ref=sr_1_1?s=books&ie=UTF8&qid=1398802266&sr=1-1&keywords=metaphors+we+live+by

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