The Media Equation: How People Treat Computers, Television, and New Media like Real People and Places

the media equation

Did you know that people are polite to computers as if they were people ? Or that they expect exactly the same forms of politeness from a computer that they would from a human being ? Or what about the need for digital devices to respect a person’s private space ? What about the personality to design for a digital platform ? This text outlines a variety of social needs and norms that people transfer naturally to digital platforms and artificial agents. The book is a must-read for 21st century designers…