The Era of Living Services

Accenture Interactive and Fjord have released a new report titled “The Era of Living Services.” It describes how brands will in the coming years use the Internet of Things and data analytics to create services that come to life; predicting and reacting to consumers’ changing needs and circumstances. The detailed and incisive report suggests that the concept of intelligent services that adapt and change based on consumer preference isn’t new, but that the technology that enables living services has recently matured enough for brands to create and deliver them at scale