‘Fitbit for your period’: the rise of fertility tracking

The inexorable rise of “smart wearables” continues unabated. Biosensors connected to smartphones and other mobile devices make it ever easier to record, store and analyse body data.

An extensive, engaging, and thought provoking piece in today’s Guardian newspaper discusses the adventure of the tech start-up company which brought the Kindara fertility tracker to market. The piece traces the roots of the Kindara from the chance first encounter of the couple who would go on to found the company, through to the development of the company within the context of today’s hectic start-up environment.

From contraceptive tool to prevent pregnancy through to fertility monitor to assist it, the piece tracks the enlightening journey of one modern start-up in the brave new world  of mobile health apps.