Scenario Planning

As businesses shift their activities away from the underlying technologies to the human metaphors and meanings associated with the purchase and use of the product, system or service, the questions of the “where” and “when” and “why” take centre stage. Soul searching questions are usually asked about the pattern of engagement with object of the design. Design “scenarios” are therefore becoming ever more critical, and getting them wrong can lead to disastrous effects.

While a single definitive textbook which covers all aspects of scenarios from the philosophical to the field confirmation does not probably yet exist, this engaging text by Woody Wade is probably the closest thing to a complete guide which has yet been produced. This clearly written and engagingly illustrated resource provides a helpful practical introduction to a wide range of issues and considerations surrounding scenario definition. The text is a must-read for most designers, particularly those of a human centred design persuasion.