The Physics of Brand

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The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, the book provides a systems approach to branding.

Authored by Aaron Keller, Managing Partner of branding and design firm CAPSULE, Dan Wallace, founder of Idea Food, and Renee Marino, founder of Cupitor Consulting, the Physics of Brand was created through a multi-disciplinary collaboration to form new understanding of how brands move through time and space to gain value.