Messages and Meanings: introduction to semiotics

Looking for a readable and wide ranging introduction to semiotics ? Danesi’s text, while not recent, nevertheless covers a wide range of concepts which are directly relevant to human centred design. An excellent introduction to symbols, semiotics and to ways for shaping product semantics.

https://www.amazon.co.uk/gp/product/1551300273/ref=oh_aui_detailpage_o08_s00?ie=UTF8&psc=1

 

 

 

 

 

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