About Human Centred Design Institute

Human Centred Design is an approach that integrates multidisciplinary expertise towards enhancing human well-being and empowering people. It leads to systems, machines, products, services and processes which are physically, perceptually, cognitively and emotionally intuitive to use. The Human Centred Design Institute (HCDI) brings together researchers and business professionals with expertise in areas such as branding, computer science, engineering, ergonomics, management, philosophy and psychology who wish to develop new knowledge and skills in the field of Human Centred Design. For more information about our efforts to promote Human Centred Design please visit: http://hcdi.brunel.ac.uk/

Product User Experience at Microsoft

Young Kim at Microsoft explores the combination of user centred design, product engineering and HCI to generate their latest portable mouse. This 2 minute video is well worth a tea break and promotes the skills and techniques product designers use to ensure a balance between people and product. A useful insight into experience design and current industry techniques.


IDEO & The Automated Teller (ATM 2.0)


IDEO given the brief to humaise the ATM, this short video offers interesting viewpoints to Human Computer Interaction (HCI), Contextual Cues and the trouble in not reinventing the wheel.

Scroll to the middle of the page for the video showreel and see what IDEO has been up to at the forefront of their recent HF project with BBVA.


Behavioural Economics & Lessons From Advertising


A hilarious and fascinating TED talk from advertising guru Rory Sutherland offers simple yet creative solutions that influence our behaviour. A worth while set of annecdotes that easily translate into the world of human centred design and how we approach the idea of product user experience.

URL: http://www.ted.com/talks/rory_sutherland_sweat_the_small_stuff.html

Crisp Packets and User Behaviour


A short video clip from the insightful Eastman Innovation video series. Peter Booth, Director of Tin Horse, provides a lovely anecdote of the modern crisp packet, and some obvious truths about user centred design.

Other clips in the series from the likes of Richard Seymour are also insightful and well worth the watch.