About marcoajovalasit

Reader in Human Centred Design

PhD Studentship available in Human Centred Design Research

“Light, Touch, Matters”

A fully funded PhD studentship is available from 1st February 2013 at Brunel Design, School of Engineering & Design, Brunel University, London on the exciting EU FP7 funded project “Light, Touch, Matters”. LTM is a large consortium involving academic partners as well as small and medium enterprises across Europe. We aim to envision potential breakthrough applications of human-centred design (HCD) research by developing new design led technologies in OLED and piezoelectric materials fields for meaningful user experiences in healthcare and wellbeing applications.

We are looking for a highly motivated, enthusiastic PhD design student with an interest in human-centred design approach for understanding how material properties (functional as well as aesthetic and perceptual) elicit meaningful experiences to their users through research into product-user interaction. The HCD research will lead to understand the potential people’ needs, wishes, expectations and sensory perceptions that envision the entire product experience, and to explore contexts of use to generate new meaningful scenarios in which potential applications will be used in the field of health and well-being. The PhD student is then expected to develop different design concepts of concrete potential applications based on the novel smart materials developed in Light.Touch.Matters, making use of the identified functional, aesthetic and perceptual properties of these materials and the meaningful product experiences these can evoke. The PhD design student will be involved in the user trials stages of the project from the development of new materials to the technologies involved in processing and testing them. The PhD design student will be also expected to be involved with all key stakeholders (consumers, healthcare professionals, etc.) within the defined context of care and wellbeing. Candidates will have at least a 2.1 class degree in product design engineering or industrial design (or related discipline). He/she should be a team player, proactive, have good communication skills, and be willing to adapt to related subjects with which he/she is less familiar.

Applications from UK/EU, as well as overseas students are welcome and encouraged.

For informal enquiries, please contact Dr M. Ajovalasit at marco.ajovalasit@brunel.ac.uk

To apply for this position, please send your CV and the contact details of at least two referees to Dr M. Ajovalasit marco.ajovalasit@brunel.ac.uk  by 5pm on 25th January 2013

Or apply online at https://www.postgraduatestudentships.co.uk/node/30487


Sustainability is ‘the ultimate design brief’

As the 2012 London Design Festival kicks off this week, one wonders how much has really changed. Are the objects of desire emerging from the festival destined to bulge our landfills or secure our future?

Read full story at the Guardian http://www.guardian.co.uk/sustainable-business/blog/sustainability-sustainable-design-products?CMP=twt_gu

HCDI Research Seminar – 14:00 – 15:00 Monday 10th September 2012


“Experience-driven innovation”

Prof. Rick Schifferstein

Associate Professor at the Faculty of Industrial Design Engineering, Delft University of Technology, The Netherlands.

14:00 – 15:00 Monday 10th September 2012

Brunel University, Howell Building, Room H313



For other research seminar series events please visit the HCDI website at : http://hcdi.brunel.ac.uk/seminar.aspx

Abstract :

Any product has an experiential effect on its user, whether the designer intended this effect or not. These experiences are important: They influence purchase decisions, usage behaviour, and the degree to which the user enjoys using the product. Hence, it is commercially interesting to design products that evoke specific experiences.

Experience-driven design involves at least two important challenges. The first is to determine what experience to aim for, and the second is to design something that is expected to evoke that experience. To answer these questions, you will need to acquire a thorough understanding of the intended user and the world he or she lives in. In addition, you need insight in the responses that are evoked by various design elements.

In this presentation, Prof. Schifferstein will sketch the experience-driven design approach developed at Delft University and Technology, illustrated by several projects performed with this approach. In addition, he will discuss the consequences of incorporating this design approach for a company’s innovation processes.

Speaker :  

Rick (H.N.J.) Schifferstein is Associate Professor at the Faculty of Industrial Design Engineering of Delft University of Technology. His topics of interest include (multi)sensory perception, consumer experience, and experience-driven innovation. Among others, he published in Acta Psychologica, Marketing Letters, Chemical Senses, International Journal of Design, and Journal of Experimental Psychology: Human Perception and Performance. He is co-editor of the books Food, People and Society (2001; Springer), Product Experience (2008; Elsevier), and From Floating Wheelchairs to Mobile Car Parks (2011; Eleven International).

With his company Studio ZIN, he provides personal coaching and creative workshops that stimulate personal growth and unleash the innovative powers of a company.


Experience-led innovation, the new best practice in industrial design

Experience led innovation adds value by placing people and their experience of a product or a technology at the centre of design and development.

It helps to transform a new technology into a marketable product; it adds competitor advantage (Apple is a great example); and it ensures things are easy to use.

As David Calder, Knowledge Transfer Manager, HeathTech and Medicines KTN says: “Service users, service providers and the technology developers will benefit from the approaches drawn from creative industries to reset their relationships to each other and to learn how ‘user-experience’ can take a prominent role in the design of future care systems.”  

Visit:  http://www.pdesigni.com/features/show/3169?utm_campaign=pdesigni%20newsletter%20February%2028%202012&utm_source=emailCampaign&utm_medium=email


Gestural Interfaces Go Mainstream


Taking control of computers with our hands and bodies is set to become commonplace.

Starting with the handheld controllers introduced by the Nintendo Wii console in 2006, gamers have been able to control computers by making gestures in the air rather than with joysticks, game pads, or keyboards…. Now gestural interfaces are beginning to spread to other areas. In particular, they have the potential to change the way consumers interact with their televisions.

@ Technology Review, Published by MIT