In collaboration with JaguarLandRover the Human Centred Design Institute (HCDI) of Brunel University is preforming several research studies which are attempting to understand the role of human emotions during automobile travel. The internet link
will direct you to an online questionnaire which has been distributed to several dozen motoring associations in the UK. It is a very simple set of questions which require no more than about five minutes to complete. It enquires about the circumstances involved in recent highly emotional situations in automobiles
The study has been approved by the Brunel University Research Ethics Committee and all the collected data will of course be stored in accordance with the Data Protection Act 1998.
Might you be willing to participate in the study ?
Ever have the suspicion that a cognitive bias might be nested in the design data which you are looking at ? Or maybe you were wondering if there were any thinking patterns which your interface might encounter in practice ?
Well then the Cognitive Bias Codex may prove a quick-check tool for you.
Buster Benson has assembled and organised the best known cognitive biases into a list, which was then formatted as handy poster for use in reviewing and fact checking.
Just completed a research paper treating the effect of context on the dialogue between an automotive designer and a driver or passenger. The latest results are further proof of the fact that it is extremely difficult to extract useful automotive design information from people unless you talk to them both “while it is happening” and “where it is happening”…
A thought provoking piece by William Davies in today’s Guardian discusses the role of “big data” in the societal change which has lead to the current negative public mood in relation to statistics, experts and governments.
The piece traces the history of statistics as a vehicle for liberal debate and as a tool for governmental policy from the enlightenment to the present day. It highlights how the limitations associated with data categories and data averaging are providing opportunities for today’s anti-expert and anti-liberal rhetoric.
The piece further highlights the challenges created by a world where the most useful pattern identifying and trend identifying tools are the commercial property of private companies, which have little or no incentive to share the societal insights and persona definitions with the press of with public bodies.
Brunel University has just announced top-up support for applicants who wish to apply for a Leverhulme Trust Early Stage Career Fellowship. The funding for early career researchers can permit the development of a significant programme of research which assists the individual to launch their academic career. Multiple opportunities are available for innovative new research in areas of Human Centred Design for individuals who qualify for the funding. The university submission deadline is November 25th 2016.
For further innovation regarding the university submission process see: http://www.jobs.ac.uk/job/AUY610/
And for further information regarding the Leverhulme eligibility criteria see: https://www.leverhulme.ac.uk/funding/grant-schemes/early-career-fellowships
Like most human habitats the automobile is characterised by multiple perceptions, emotions and social interactions. Drivers and passengers “live” and “socially interact” in their vehicles and thanks to mobile telephony and big-data they increasingly interact in a complex way with machines and with other people across both space and time. Given the sophistication of the context, it would be simplistic to continue to consider the motor vehicle as an environment characterised mostly by the performance of the driving task.
The recent UXPA event “The Changing Nature of Automotive UX” addressed automotive design from a human centred design perspective, and discussed a set of issues and techniques whose focus is firmly on the human needs, desires and experiences which are critical to current and future vehicles. The speakers were Joseph Giacomin of Brunel University HCDI, Rhodri Jones of Bentley and Farnaz Nickpour of Brunel University HCDI.
The first academic paper describing the new Automotive Habitat Laboratory has now been published and is downloadable from:
AutoHabLab is a large and ambitious project which is creating a technologically mediated co-design tool for motor industry professionals.
Key characteristics of the AutoHabLab include the ability to run “virtual workshops” with drivers and passengers on the road in real time, and a total focus on the events and scenarios which stimulate people’s emotional responses.
The ability to circumvent the difficulties of human long term memory which cloud and distort nearly all current design activities, and the ability to isolate the emotion stimulating characteristics of the vehicle and of the environment, render the AutoHabLab an exciting new way of co-designing with the public.