Behavioural Economics & Lessons From Advertising

Tedtalk

A hilarious and fascinating TED talk from advertising guru Rory Sutherland offers simple yet creative solutions that influence our behaviour. A worth while set of annecdotes that easily translate into the world of human centred design and how we approach the idea of product user experience.

URL: http://www.ted.com/talks/rory_sutherland_sweat_the_small_stuff.html